Digital capabilities reshaping the CPG industry
Building brand resilience in the face of new world order
In today’s technology-driven economy, the pandemic has fundamentally altered the Consumer Packaged Goods (CPG) industry by pushing the already changing consumer demands and brand preferences. In addition, the impact it brought to product dynamics and supply chains has made conventional point-of-sale locations, like physical stores, irrelevant. To stay relevant, CPG must ace its game at winning the digital shelf while offering a personalized customer experience across every customer touchpoint.
The disruptive change brought by this pandemic has set the stage for an accelerated digital transformation. For CPG companies to build brand resilience and thrive in this new world, investing in artificial intelligence (AI) and a data-driven strategy is pivotal.
